— Why do you need to use Facebook for your business?
I want to answer this question with a link to official Facebook statistics. If the audience of 750 MILLION active users to
market to does not make you excited for your business... - there’s no cure.
— What is a Facebook Fan Page?
Facebook fan/business pages are almost the same as an ordinary “personal profile”. You create a Facebook page for your business
and invite people to become your fans. Once a person becomes a fan of your page - each update that you post on the Wall of your
Facebook page will appear in his or her News Feed:
So the more fans you have on your Facebook page — the more people you can reach with your message. This is a completely new channel of communication, use it in addition to e-mails and phone calls and start marketing your products to hundreds of thousands of potential new customers.
— How will a Facebook Template help me to get fans?
Whether you’re running a viral campaign or sending visitors to your Facebook Fan Page via a link on your site they will land on the “Wall” with your recent page updates. The “Wall” is boring for a first time visitor
(refer to the above image with iPads), and, what’s more important, it is not optimized to convert visitors into fans, while a professional
Facebook template IS. And I’ll explain why.
Impressive design
— the design helps differentiate your business from your competitors as well as from the majority of Facebook business pages. A well designed Facebook page works positively for your credibility and increases the loyalty and enjoyment of your customers.
Call-to-Action
— ask any marketer familiar with CRO (conversion rate optimization) and he’ll tell you that you should always point your visitors towards actions you want them to perform. All our templates are equipped with calls-to-action at the top of the page, asking people to become fans.
Logo + Slogan
— Allow you to build brand identity on your Facebook page. People can become fans simply because they recognise your logo!
Bits of important information / News
— some people might not have heard about you or your company before and you need to give them a brief expose of your company and services to catch their interest.
Samples of work, products or services
— if you’re spending money and effort to bring people to your Facebook page you need to show of your products, skills and services.
Other social services
— Facebook is only one of the many social networks and you want to point people in the direction of your homepage, twitter and any other web presences you have.
IMPORTANT NOTE: A Research study from
Jeff Widman of Facebook fan page consultancy
BrandGlue estimates that
199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds).
This means that almost
nobody is coming back to your fan page after they visit it the first time. This means that you have just
ONE CHANCE to make a good impression with your visitors and convert them into loyal fans! Don’t blow it!
Profile Picture (Avatar)
— your fans will only see your main page once but they will see your profile picture every time you post. If your avatar looks unprofessional then less people will pay attention to your posts.
Fan Gate (Fan Only Content)
— as of today this is the best known trick to turn your visitors into fans! Fan gate is an extra version of the page, which is only shown to people who have not clicked the “like” button. Having a Fan Gate means you can dedicate your landing page to conversions – offering bonuses, additional content and discounts to anyone clicking your like button. This allows you to optimize for conversions on one page whilst having a dedicated fan page showcase on another.
their Fan Pages?
Over 90% of businesses on Facebook still use the standard design for fan pages.
Fan Page Templates are.
For the experienced Facebook marketers here’s the short version of what we are offering you:
button and become Fans! But there’s at least one thing they have in common:
